"Da una porticciola delle più antiche mura cittadine 'e quivi presso avea una posteria chiamata Porta Rossa, e la ruga, che v'è a' nostri dì, ha ritenuto il detto nome....' (G.Villani, istorie fiorentine, vol.1)"

The Centro Naturale Commerciale of Via Porta Rossa was just created in Florence; Via Porta Rossa is located in the center of Florence, in the heart of district number 1, in the heart of the city…in the area between Via Tornabuoni and Via Calzaiuoli.

Its establishment is the result of the desire of the shopkeepers of Via Porta Rossa and with the assistance of Concommercio CAT Firenze, to promote and develop the commercial offer, complimentary services, arts and crafts and the street accommodation facilities.

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